Become an in-demand Product Manager in the IT industry

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All Product Management skills packed in one program

Master today's leading product management methods in the most comprehensive hands-on training. Learn from the best - Bulgaria's most renowned practitioners and entrepreneurs leading globally successful products and companies.

Get ready to manage the end-to-end software product development process - from start to finish. Classes are 2 nights a week, so you can balance work and other responsibilities.


  • How can I join?

    You need to submit your online application and pass an online test on PM fundamentals. We use a holistic review process for admission, based on your motivation, test results, and if necessary - an interview.

  • Who is this for?

    • Companies looking to re-skill or upskill their workforce
    • Product Managers at the beginning of their PM career
    • Project Managers, Business Analysts, Marketers, and Software Engineers who want to switch careers
    • Entrepreneurs eager to learn the process of software product development
  • Do I need previous experience?

    You need 1+ year experience in one of the areas listed above.

  • What do Product Managers do?

    Product Managers are crucial for the success of new products. They drive the strategy behind customer acquisition, competitive differentiation, pricing, and value proposition. PMs set up roadmaps, plans, and manage the product development process from start to finish.

    For other questions, check out our FAQ.


May 19 – Aug 9

Submit CV and application form

Jun 9

Join our career webinar (optional)

until Jul 15

Early Bird price

until Aug 9

Take online PM fundamentals test

Sep 8

Program starts

Dec 17

Program ends


Novel program - 1st in Bulgaria

Gain hands-on experience while working on real-world products. Be mentored by seasoned experts with global experience.

Learn to create a new product using the lean canvas to formulate hypotheses about customers, competitors, pricing, and a value proposition. Master how to discover and understand the customers and your competition, track and optimize your product performance.

Path to success

During the program, you will also master how to:

  • Use continuous learning to reach product-market fit
  • Get market and competitor insights through market research
  • Estimate your market size and determine your pricing
  • Craft your value proposition in a way that differentiates your product
  • Conduct effective customer discovery interviews
  • Use analytics and key metrics to drive the direction of the product
  • Oversee and command the entire product lifecycle 
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Module 1 (5 weeks)

Product Management Fundamentals 
Personas and Needs
Market Research
Customer Research
Competitive Analysis
Vacation - 1 week

Module 2 (4 weeks)

Financials and Pricing
Requirements Specification
Roadmapping and Backlog
Vacation - 1 week

Module 3 (4 weeks)

Prioritization Тechniques
Product Development
Metrics and Analytics
Project Defenses
Certificate of Graduation

Program Details


A minimum of 1+ years of experience as a Product Manager, Project Manager, Business Analyst, Engineer, Marketer, or another business-related domain.


The program is intended to be onsite with an average of 6-9+ hours per week. May transition to an online format, depending on the COVID-19 situation. Plan additional time for self-preparation, teamwork, and home assignments.


This is a 3-month program (13 weeks) with classes 2 times a week. You’ll have two weeks of vacation during the course. 


Lectures will be held on Tuesday and Thursday from 7:00 pm until 10:00 pm at Telerik Academy in Sofia. May transition to online format, depending on the COVID-19 situations.

Language of instruction

Courses are conducted in Bulgarian and some lectures might be in English depending on the speaker. All learning materials are in English.


Mariya Rashkovska
Product Management Lead Trainer

Questups & ProductTank Sofia

Mariya has an extensive track record in successfully managing various products and teams for companies like Telerik, Progress, and the Financial Times. She is teaching lean product management to startups and companies that need to find product-market fit. Co-founder of the Bulgarian chapter of ProductTank.
Svetozar Georgiev
Guest Lecturer
Telerik, Telerik Academy & Campus X
Svetozar is a co-founder of Telerik, Telerik Academy, and Campus X. He is an active angel investor in up-and-coming Bulgarian startups and an active mentor to young entrepreneurs. He is a member of the advisory board of the Bulgarian Startup Association BESCO.  
Ivailo Ivanov
Guest Lecturer
Director of Product Management
Ivailo is an experienced B2B Product Manager focused on product strategy and data-driven product planning. He is Director of Product Management at Leanplum, responsible for the roadmap across product areas and Product Manager’s career development.  
Vesna Stojanovska
Guest Lecturer
Senior Product Manager
Vesna has 12+ years of experience in managing and scaling software products. She is a Senior Product Manager at Skyscanner. Previously she has acted as a product and division manager at Telerik and Progress, driving B2B and SaaS solutions - inception, customer segmentation, validation, and the entire product delivery lifecycle.
Antoaneta Tsaneva
Guest Lecturer
UX Lead & Product Owner
Antoaneta has more than 15 years of experience in the UX field. Her expertise covers UX design, user research, and product development. She is passionate about building strong and successful design teams while driving the development and ideation process for industry-leading software products.
Alex Marinov
Guest Lecturer
Senior Product Manager
Alex is a product manager with 10+ years of experience at software and internet companies including Uber, Glassdoor, Epsilon/Alliance Data, and Microsoft. He's passionate about solving real-life problems through technology for the benefit of millions of people around the world and he finds inspiration in the art of making something out of nothing.
Ivana Gancheva
Guest Lecturer
Agile and Leadership Coach

Ivana has 13 years of experience in IT with Agile methodologies, 8 of which helping companies in improving their organizational culture and business growth, and in becoming adaptive and learning organizations. She coaches and mentors decision-makers, C-level corporate executives, leaders, and product managers, who have the passion and the intent to disrupt the status quo, and enable genuine growth. 
Diyan Mihaylov
Diyan Mihaylov (Diddo)
Guest Lecturer
Product Team Manager
The Stars Group
Diddo has diverse experience ranging from building B2B products for Scandinavian companies, B2C products for Silicon Valley companies to being the CPO of a startup. He is the co-founder of the biggest product management community in Bulgaria - ProductTank Sofia. He has lived, studied, and worked in Denmark, Bulgaria, USA, and Germany, worked on projects in Israel, Switzerland, Norway, Russia.
Emil Tabakov
Emil Tabakov
Guest Lecturer
Product Manager
Emo has more than 10 years of experience in the Software Development field. He has a solid technical background as a software engineer and leader of engineering teams with all kind of technologies. Recently, he enjoys the role of a Product Manager at Coursera - a leading world-wide online learning platform, focused on revolutionary hands-on learning experience.
Ina Toncheva
Guest Lecturer
The Indigitals
Ina has a long history of communicating and driving tech products growth in digital environment for companies like Telerik, Progress and Chaos Group. Her specialties are marketing strategy, content, product and growth marketing. Ina teaches digital marketing to marketers and creatives.
Hristo Borisov
Guest Lecturer
Co-founder & CEO
Hristo pioneered the Product Management discipline at Telerik and as a Head of Product was leading an organization of more than 180 Engineers and Product Managers. In the field of AI, Hristo has a patent-pending technology for CognitiveFlow™.  
Konstantin Dzhengozov
Guest Lecturer
Co-founder & CFO
Konstantin is a finance and investment professional with tech industry and management consulting background, focused on building sustainable growth models for businesses. He has 12+ years of experience in strategic planning, business modeling and corporate development. 
Elina Zheleva
Elina Zheleva
Guest Lecturer
launchlabs Sofia
Elina has 13+ years of experience in international Project Management, Strategy, Finance, and Biz Dev before converting to design thinking in 2013. Since then, she has melted design and business disciplines to create a unique launchlabs approach to redesigning organizations into more customer-centric and innovative workplaces. She has worked with clients world-wide, including ING, Accenture, Telenor, Roche.

Hear it from the business

Telerik Academy’s reputation speaks for itself. Aspiring product professionals and even more seasoned Product Managers will find the program extremely valuable. The product profession constantly grows and evolves, while some fundamentals never age. So, having the opportunity to learn something new or re-discover something you thought you knew, will make you a better Product Manager. Bernhard Niebsch
Head of Product
at Paysafe

The program covers a range of Product Management essentials which will empower people to start or continue their Product Management journey. It is great that Telerik Academy is offering this course as I am sure that many people will find it both interesting and very useful. Richard Haywood
Head of Ocado Technology Sofia

For everyone looking to get into the world of Product Management this course, taught by the professionals at Telerik Academy, is the best place to gain practical experience in today's leading practices for Product Management. Stefan Stefanov
Senior Manager, Product Management and Product Marketing
at Progress

    Industry validated

    We’ve built this program in collaboration with experts from leading companies and exponentially growing startups to provide the most comprehensive practical program in Bulgaria.



    Pay in full upfront

    The fee can be covered by either You or Your Employer.

    Pay in installments

    Financing with a bank partner. Additional info available upon request.

    Regular Price BGN 3,500

    BGN 3,300*

    Early Bird (until Jul 15)

    Regular Price BGN 158 x 24*

    BGN 149 x 24**

    Early Bird (until Jul 15)

    In short:

    • Tuition fee can be paid by either you or your employer upfront
    • Opportunity to pay in installments with a loan from a bank, partner of Telerik Academy
    • Deferred payment over 12-24 months’ period
    • Drop-out with no consequences up to 2 weeks of the program start

    *Early Bird prices apply to individuals who complete their applications by Jul 15. Regular prices apply to applicants after Jul 15, and to companies throughout the entire admission window.

    **Illustrative payment method. Different terms may apply based on borrowers’ credit score and creditworthiness as well as the bank’s current offering.

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