Launching a Product in a Competitive Market | Telerik Academy Sprint

Launching a Product in a Competitive Market

Learn from OfficeRnD how to boost your website traffic by 9x and qualified leads by 45%. A strategy when you:

🚩 Launch a new product or service

🚩 Lack brand awareness

🚩 Have a limited budget or team

🚩 Face strong competition

Elena Pundjeva
Marketing Director, OfficeRnD
Enroll now
What it is

A deep dive into demand generation for new products with limited brand awareness.

Quantifiable business outcomes:
  • Learn how to capture bottom-of-the-funnel leads within the first 3 months of a product launch and achieve 50% of BOFU leads through paid channels.
  • Achieve double-digit traffic growth within a year and double the average monthly content leads.
Start Date

July 22, 2024


2 weeks


4 sessions x 3 hours,
July 22, 25, 30 & August 1 (6-9pm)


Online or on demand

Group size


Special offer

BGN 299 BGN 399



Enroll now

The Sprint experience


1. Designed to fit your busy schedule.


2. Learn, apply in class, and discuss with trainers and peers.  


3. Earn a Telerik Academy certificate to share with your network.

Trainers & Guest speakers

Meet your trainers

Elena Pundjeva Trainer
Marketing Director,
Elena is a seasoned marketing professional with over a decade of experience in digital marketing for tech companies. She began her career at Telerik, gaining invaluable experience through various roles and responsibilities before the company was acquired by Progress. Over the past 4.5 years, Elena has led the marketing function at OfficeRnD, driving the company’s tenfold growth. She is a firm believer in data-driven decision-making and is highly goal-oriented, earning her work nicknames like "Exceli" and "MQLeli" 😀.

  • Elena played a key role in OfficeRnD’s expansion by significantly boosting marketing metrics and lead generation.
  • She successfully launched a new product in a highly competitive market.
Contributed to the success of:
Animalz logo Progress logo
Victoria RangelovaGuest Speaker
Team Lead, Demand Generation

Victoria is a Demand Generation Team Lead with expertise in paid media and ABM strategies. She excels in project management and organization, and her high-achiever mindset is focused on consistently reaching targets.

Contributed to the success of:
Payhawk Logo Progress Logo
Asen StoyanchevGuest Speaker
Content Marketing & SEO Manager

Asen is an SEO expert with extensive experience in creating and managing content. He stays ahead of the latest trends and algorithm updates, maintaining a strong focus on the continuous organic growth of KPIs.

Contributed to the success of:
Payhawk Logo

Who it's perfect for

For all marketers striving to create, sustain, and increase demand for a newly launched product that's largely unknown to the public
Founders and CEOs seeking to leverage proven demand generation strategies for faster, sustainable growth and needing guidance on getting started
Marketing leaders
Managers responsible for revenue growth through marketing strategies who need to lead the demand generation effort at their company
Just about anyone willing to shift to an outcome-oriented mindset

Industry-validated curriculum

Each of the first three sessions covers one of the learning objectives below. The fourth session is all about diving into the business case.

Create a successful paid demand generation strategy
  • Understand the target persona for your demand generation efforts.
  • Learn two methods to set goals and KPIs, taking into account the market and competitors.
  • Discover how to set up the right tools and infrastructure for tracking and attribution.
  • Figure out budget and ROI based on metrics like CAC, revenue per employee, and more.
Create a winning content marketing strategy based on SEO
  • Learn to position your content within the entire customer journey.
  • Understand which aspects of content marketing can be outsourced and which should remain in-house.
  • Get ready-to-use tips for creating content that resonates with your target persona and achieves high visibility.
Focus on fewer things, but do them well
  • Learn to create your own minimum executable GTM plan.
  • Understand how to manage internal stakeholders and when to say "No".
  • Discover how to test hypotheses and effectively communicate results.
  • Learn to be a forward-thinker in managing your team and resources, and how to adapt to change.
Business case: Immediate MQL generation and long-term traffic growth

See firsthand how OfficeRnD successfully launched a new product in a saturated market, gaining substantial leads and traction within a year. Learn how OfficeRnD:

  • Increased website visitors by 9 times in 12 months (including pages related to the new product only and blog pages)
  • Achieved 45% of MQLs (demos and trials) from paid channels in the first year.

Learn how to replicate the success of OfficeRnD's demand generation team for your own business.

What sets us apart

Learn from industry experts with proven career results.​
Gain practical insights not found ​on YouTube, Udemy or Coursera.​
Uncover tribal knowledge that is rarely documented and shared.​
Format & Schedule

How you’ll learn

Two-week training

Four 3-hour sessions (6-9pm) distributed across two consecutive weeks.

Sprints are designed to fit the schedules of full-time

What you’ll get

  • 3 goal-oriented lessons with summaries 
  • 3 group practice sessions with reviews of selected solutions 
  • 3 Q&A sessions with the lead trainer 
  • A breakdown of a real-world business case 
  • A session with the guest speaker, an expert in the field 
  • A Q&A session with the guest speaker 
  • Dedicated time for networking 

The more you learn, the more you earn

Enjoy discounts on future purchases 
Earn a 5% discount on your next Sprint purchase. Your discount will be automatically applied when you sign up for your selected Sprint.
Refer friends and earn even more
For each referral, you and the new user will both receive a 5% discount off the price of a Sprint, which you can use towards your next Sprint purchase. Additionally, the new user will receive an extra 5% discount on their first purchase. 

Inspiring passion for learning.
Changing lives and businesses.
Dimitar Markov
Junior Full-Stack Developer
The Coca-Cola Company
(Class of 2020)

Telerik Academy is a great starting point for anyone who wants to jumpstart a career in the IT industry. It provided me with the underlying knowledge and practical experience needed to join the sector.
Alexander Popov
Site Engineering Lead

Some of my best junior software engineers at Uber come from Telerik Academy. It is always a pleasure to work with their alumni!
Ivan Rusev
Head of Software Development

We partner with Telerik Academy because we know their graduates have gone through an extremely demanding program - with high training standards and practice - and have proven themselves to be true technology ninjas.
Kiril Peyanski
Software Engineer
(Class of 2017)

Telerik Academy changed my life. At the age of 20, I was already independent and working my dream job! Without the knowledge and experience I gained at Telerik Academy, I wouldn’t have had such a flying start.
Svetoslav Torbov
Head of Development

Telerik Academy has become a valuable partner for us thanks to its years of experience in training IT talent in Bulgaria. Through our collaboration we connect with students who have in-depth knowledge, high potential, and motivation for building a career in the IT industry.
Stoyan Damov

After 10+ years of scrutinizing and perfecting its craft it’s no wonder Telerik Academy is the leader in technical education. We are honored to have 15 alumni at Tick42 who are continuously getting unsolicited praise from our clients, and we’ll most definitely continue partnering closely with Telerik Academy.
Rusi Rusev
Front-End Developer
(Class of 2018)

From day one at Telerik Academy Alpha I knew I’ve had made the right choice. The trainers are 100% dedicated to providing students with the best possible education and preparing them to meet and exceed the expectations of their future employers.

    Still have questions?

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    How long does it take to complete a Sprint?
    Sprints are 2-week programs with 4 sessions held on 2 weekdays each week, scheduled for after-work hours.
    What if I miss a live session?
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    Will I receive a certificate upon completion of a Sprint?
    Every trainee who completes their Sprint earns a Telerik Academy certificate of completion. To qualify, you must attend or watch on demand all course content and complete any homework. You can print the certificate or add it to your LinkedIn profile. Feel free to tag @Telerik Academy when sharing it.
    How is a Sprint different from an Upskill?
    Sprints are 2-week, hands-on programs where industry leaders share practical, ready-to-use knowledge that's immediately applicable at work. Upskills, on the other hand, provide a comprehensive, 3-month journey to bridging skill gaps in a specific domain, helping you advance to the next career level.
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