Become a Full-Stack Digital Marketing Professional

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For your safety and convenience, Telerik Academy Upskill Digital Marketing will be held online.
Keeping everything else unchanged. Learn more.

Designed and led by top digital marketing experts

Become a 360-degree marketing professional. Learn from leading practitioners with global experience. Work on real-world projects provided by companies that pave the way in digital marketing.

Are you ready for the most transformative journey of your professional life?


  • How can I join?

    You need to submit your online application and successfully pass an online test on digital marketing fundamentals.

  • Who is this for?

    • Traditional marketers, experts in sales, advertising, employer branding, social media, or another adjacent role, eager to switch to a future-proof career
    • Digital marketers who want to stand out in their current job or find a new one
    • Companies looking to upskill their employees, and business owners aiming to level up their marketing efforts
  • Do I need previous experience?

    • You need to have at least 1+ years of relevant experience
    • If you are already working in digital marketing this program will help you achieve your goals with a strategic holistic approach and stay ahead of the curve
    • And if you are rather new to the field, you’ll benefit from immersive training and gain precious real-world experience.

For other questions, check out our FAQ.


Nov 23 – Feb 28

Submit CV and application form

Jan 12

Watch our career webinar

until Feb 28

Take online digital marketing test

Mar 15

Program starts

Jun 16

Program ends


Immersive upskill program

Three months of digital marketing training, packed with real-world projects and ready-to-use frameworks to help you start delivering from the get-go.

By the end of the program, you will be able to analyze a company’s digital marketing state of affairs, identify strategic priorities for growth and tactics with measurable KPIs to achieve the goals. You will be operational in the topics covered and will be able to see the bigger picture while staying focused on high-impact projects.

Path to success

During the program, you will master key disciplines and tools such as:

  • Marketing strategy and planning. KPIs and reporting
  • Growth marketing, SEO and web analytics (Google Analytics and Search Console, Ahrefs)
  • Content marketing, optimization, and experimentation
  • Digital advertising (Google, Facebook, and Instagram Ads)
  • Email and performance marketing (Mailchimp)
  • Emerging channels (Chatbots, Viber, AR/VR)
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Module 1: Marketing Fundamentals (1 week)

Brand and Product Positioning
Customer Journey

Module 2: Growth Marketing (1.5 weeks)

Digital Marketing Funnel
Google Analytics
Google Analytics: Practical Exercise

Module 3: SEO (2.5 weeks)

Content SEO
Vacation 1 week
Content SEO: Practical Exercise
Technical SEO

Module 4: Content Marketing (2 weeks)

Analysis and Plan Creation
Text, video and audio content creation
Landing Page Creation
Social Media Strategy
Vacation 1 week

Module 5: Digital Advertising (2 weeks)

Google Ads: Search & Apps
Google Ads: Display, Video & Discovery
Social Media Advertising Part 1
Social Media Advertising Part 2

Module 6: Email Marketing (1 week)

Funnel, Copywriting and KPIs
Running Campaigns

Module 7: Emerging Channels, Performance Marketing and E-commerce (1 week)

Emerging Channels: Chatbots, Viber, AR/VR
Lead Generation Campaigns

Module 8: Strategy, Planning and Reporting (1 week)

Data Visualization & Storytelling
Strategy, Planning & Reporting
Project Defence Preparation
Final Presentations - 1 Week
Certificate of Graduation

Program Details


A minimum of 1+ years of marketing experience is needed in order to apply to the program.


Online program. Expect an average of 6+ hours per week and additional time for self-preparation and teamwork.


The course spans over 14 weeks with classes occurring 2-3 times a week. You'll have 2 weeks of vacation during the program. 


Lectures are held Monday-Wednesday from 6:30 pm until 9:30 pm.

Language of instruction

Courses are conducted in Bulgarian, but all learning materials are in English.

Leading tools

Free access during the program to leading tools and software such as Ahrefs (to grow your search traffic) and Microsoft Office365.

Same great program. Same top trainers. Now completely onlinе

This is no traditional online training. We transitioned everything online to keep the same high quality, engaging learning experience, and 100% focus on practice.

Learn from master practitioners from the safety of your home, get continuous feedback, work on real-world projects in groups, and build a network that will boost your career.


Ina Toncheva
Digital Marketing Lead Trainer

The Indigitals

Ina has a long history of communicating and driving tech products growth in digital environment for companies like Telerik, Progress and Chaos Group. Her specialties are marketing strategy, content, product and growth marketing. Ina teaches digital marketing to marketers and creatives.
Paulina Tsolova
Guest Lecturer
Director, Demand Generation
Paulina has 10 years of experience in different B2B marketing areas, including product positioning and messaging, content marketing, digital campaign management and running the Demand Generation team for a high-velocity business. Her biggest interest is finding weak spots in the marketing funnel and coming up with creative solutions to increase sales.
Todor Sarakchiev
Guest Lecturer
Co-founder & Entrepreneur
Todor is a serial entrepreneur and experienced marketer with a few e-commerce businesses exits. With the ROImonks team, he is delivering international growth for a multitude of e-commerce businesses facilitating product positioning, data collection infrastructure, marketing strategy, funnels building, paid acquisition, CRO & ROI optimization.
Hristo Radichev
Guest Lecturer
Country Manager
Mediapost Hit Mail
Hristo has a solid background in email marketing, marketing automation, databases, CRO and loyalty programs. He manages the Bulgarian office of MediaPost Hit Mail, which runs digital marketing campaigns in 9 European countries. He’s a frequent speaker at industry events and founder of Balkan eCommerce.
Delcho Stanimirov
Delcho Stanimirov
Guest Lecturer
PPC Team Lead
Hop Online
Delcho's main areas of focus are Google ads and Google analytics. Together with his team at Hop Online he manages a wide portfolio of PPC accounts for clients across the globe. Over the years he has accumulated experience working within a variety of industries and verticals and has come to know the ins and outs of the Google ads platform.
Chris Velev
Chris Velev
Guest Lecturer
Chris has solid experience in SEO and PPC. Together with his team at DigiMentals, he is crafting performance strategies to grow e-commerce businesses and scale them profitably. His passion is auditing with a focus on technical and content SEO that can positively impact organic traffic.
Ivelin Trifonov
Ivelin Trifonov
Guest Lecturer
Account Executive
Mediapost Hit Mail
Ivelin’s focus is copywriting and email marketing. He’s handling Mediapost Hit Mail Bulgaria email marketing campaigns for Bulgarian and international companies. Ivelin is proficient with Mailchimp and three other email marketing platforms.
Nikola Georgiev
Nikola Georgiev
Guest Lecturer
Kvaba Interactive
Nikola is an IT expert with 10 years of experience in the fields of digital education, games and AR/VR. He is the founder of Kvaba Interactive - a b2b company offering IT services for the digital marketing. His passion is making things playable.
Vanya Choneva
Vanya Choneva
Guest Lecturer
Executive Director & Founder
Vanya has 15+ years of executive experience in managing successful brands, teams, and companies, 10 of which in the pharmaceutical market. In 2015 she founded Today, the platform has almost half a million users in Bulgaria. In 2018 it merged with the telehealth platform Healee to provide even better and faster access to healthcare services.
Sofia Cohen
Sofia Cohen
Guest Lecturer
Sofia has 20+ years of experience in integrated marketing communications, gained at local and international B2B and B2C companies in multiple business categories - Sports, FMCG, Pharma, Beauty, Finance, etc. She knows how to create a holistic marketing strategy and use the power of integration to build a strong brand image for long-term success.
Velin Penev
Velin Penev
Guest Lecturer
Director, Digital Marketing
Chaos Group
Velin has 15 years of experience in digital marketing, including SEO, PPC, CRO, eCommerce, and web analytics. He builds and monitors the high-level digital marketing strategy and roadmaps at Chaos and leads the internal team. He also pays close attention to health metrics such as leads, online sales, and return on investment.
Simeon Dosev
Simeon Dosev
Guest Lecturer
Digital Marketing Expert
Chaos Group
Simeon is a digital marketing professional with a wide range of interests, including digital analytics, SEO, CRO, and solid experience in Google Analytics, Google Tag Manager, and Data Studio. He is responsible for the web analytics and reporting framework at Chaos that covers multiple websites and applications.
Bilyana Slaveykova
Bilyana Slaveykova - @bibons
Guest Lecturer
Content Creator; Influencer
After a career as a journalist and editor-in-chief in fashion and lifestyle outlets, Bibons saw the disconnect between brands, comms professionals and the media and started a PR firm to address the issue. In the process, she ended up with a strong personal brand and social media following. These days she’s focused on the topic of creating digital content and strategies for sustainable growth.

Alumni success

In the constantly evolving marketing field, it's ever more difficult for marketers to stay ahead of the curve on all professional aspects and be competitive. Through Telerik Academy’s intensive and extensive course in Digital Marketing, you can both ramp up your skills, get insights into the latest trends, and develop a holistic view of the marketing world. Dobrin Grancharov
Product Marketing Manager
at Smule

The program gave me a better understanding of how to structure an efficient marketing team within my organization. It also provides a solid overview of the different marketing verticals and how they work together, helping you develop a sound digital marketing strategy. Maria Mihailova
Director Marketing & Strategy
at Economedia

The passion of the lecturers is contagious, their experience – inspiring, the oratorical skills – invigorating. It is this unique blend of a holistic big picture of the digital marketing discipline, coupled with deep-dive sessions on specific tools, topped by the sheer excitement lecturers bring with their countless examples, and readiness to go an extra mile to show, explain, and encourage you. Petra Lazova
Product Marketing Content Development Specialist
at Progress

It’s incredible how a single upskill program could help you gain expert-level knowledge, introduce you to talented and caring trainers, provide you with a marketing network of top specialists and let you make great friends while working on real business cases. Telerik Academy’s Digital Marketing program was the best kickstart my marketing career could possibly get. Teodora Palikarska
Marketing Manager
at Dreamix

Telerik Academy’s Digital Marketing program allowed me to boost my marketing knowledge from the traditional into the digital domain.

In my career, it has helped me to stay up to date with the newest developments in the digital world and taught me to always seek measurable outcomes from all our marketing initiatives. Venelin Ivanov
Department Manager Customer Activation
at METRO Cash and Carry Bulgaria

The program equipped me with the right tools and knowledge to establish well-structured and efficient marketing operations within my organization. I had the opportunity to meet and collaborate with amazing professionals. The discussions with the lecturers and within the teams were invaluable. Working on real-world cases allowed us to immediately put theory to practice. Diana Zaykova
Manager Marketing & Online Sales
at iPORT

    Industry validated

    We’ve built this program in collaboration with experts from leading companies and exponentially growing startups to provide the most comprehensive practical program in Bulgaria.

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    Pay in full upfront

    The fee can be covered by either You or Your Employer.

    Pay in installments

    Financing with a bank partner. Additional info available upon request.

    Full tuition BGN 3,000 Installment BGN 135 x 24*

    In short:

    • Tuition fee can be paid by either you or your employer upfront
    • Opportunity to pay in installments with a loan from a bank, partner of Telerik Academy
    • Deferred payment over 12-24 months’ period
    • Drop-out with no consequences up to 2 weeks of the program start

    *Illustrative payment method. Different terms may apply based on borrowers’ credit score and creditworthiness as well as the bank’s current offering.

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